Steve Jobs: Imitated, Never Duplicated

Steve Jobs: Imitated, Never Duplicated

pogue.blogs.nytimes.com | Oct 6th 2011

Wednesday evening, Apple broke the news that Steve Jobs had died.

Since that moment, tributes, eulogies and retrospectives have poured over the world like rain. He changed industries, redefined business models, fused technology and art. People are comparing him to Thomas Edison, Walt Disney, Leonardo da Vinci. And they’re saying that it will be a very long time before the world sees the likes of Steve Jobs again.

Probably true. But why not, do you suppose?

After all, there are other brilliant marketers, designers and business executives. They’re all over Silicon Valley — all over the world. Many of them, maybe most of them, have studied Steve Jobs, tried to absorb his methods and his philosophy. Surely if they pore over the Steve Jobs playbook long enough, they can re-create some of his success.

But nobody ever does, even when they copy Mr. Jobs’s moves down to the last eyebrow twitch. Why not?

Here’s a guy who never finished college, never went to business school, never worked for anyone else a day in his adult life. So how did he become the visionary who changed every business he touched? Actually, he’s given us clues all along. Remember the “Think Different” ad campaign he introduced upon his return to Apple in 1997?

“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius.”

In other words, the story of Steve Jobs boils down to this: Don’t go with the flow.

Steve Jobs refused to go with the flow. If he saw something that could be made better, smarter or more beautiful, nothing else mattered. Not internal politics, not economic convention, not social graces.

Apple has attained its current astonishing levels of influence and success because it’s nimble. It’s incredibly focused. It’s had stunningly few flops.

And that’s because Mr. Jobs didn’t buy into focus groups, groupthink or decision by committee. At its core, Apple existed to execute the visions in his brain. He oversaw every button, every corner, every chime. He lost sleep over the fonts in the menus, the cardboard of the packaging, the color of the power cord.

That’s just not how things are done.

Often, his laser focus flew in the face of screamingly obvious common sense. He wanted to open a chain of retail stores — after the failure of Gateway’s chain had clearly demonstrated that the concept was doomed.

He wanted to sell a smartphone that had no keyboard, when physical keys were precisely what had made the BlackBerry the most popular smartphone at the time.

Over and over again, he took away our comfy blankets. He took away our floppy drives, our dial-up modems, our camcorder jacks, our non-glossy screens, our Flash, our DVD drives, our removable laptop batteries.

How could he do that? You’re supposed to add features, not take them away, Steve! That’s just not done!

(Often, I was one of the bellyachers. And often, I’d hear from Mr. Jobs. He’d call me at home, or when I was out to dinner, or when I was vacationing with my family. And he’d berate me for not seeing his bigger picture. On the other hand, sometimes he’d call to praise me for appreciating what he was going for. A C.E.O. calling a reviewer at home? That’s just not done.)

Eventually, of course, most people realized that he was just doing that Steve Jobs thing again: being ahead of his time.

Eventually, in fact, society adopted a cycle of reaction to Apple that became so predictable, it could have been a “Saturday Night Live” skit.

Phase 1: Steve Jobs takes the stage to introduce a new product.

Phase 2: The tech bloggers savage it. (“The iPad has no mouse, no keyboard, no GPS, no USB, no card slot, no camera, no Flash!? It’s dead on arrival!”)

Phase 3: The product comes out, the public goes nuts for it, the naysayers seem to disappear into the earth.

Phase 4: The rest of the industry leaps into high gear trying to do just what Apple did.

And so yes, there are other geniuses. There are other brilliant marketers, designers and business executives. Maybe, once or twice in a million, those skills even coincide in the same person.

But will that person also have the vision? The name “Steve Jobs” may appear on 300 patents, but his gift wasn’t invention. It was seeing the promise in some early, clunky technology — and polishing it, refining it and simplifying it until it becomes a standard component. Like the mouse, menus, windows, the CD-ROM or Wi-Fi.

Even at Apple, is there anyone with the imagination to pluck brilliant, previously unthinkable visions out of the air — and the conviction to see them through with monomaniacal attention to detail?

Suppose there were. Suppose, by some miracle, that some kid in a garage somewhere at this moment possesses the marketing, invention, business and design skills of a Steve Jobs. What are the odds that that same person will be comfortable enough — or maybe uncomfortable enough — to swim upstream, against the currents of social, economic and technological norms, all in pursuit of an unshakable vision?

Zero. The odds are zero.

Mr. Jobs is gone. Everyone who knew him feels that sorrow. But the ripples of that loss will widen in the days, weeks and years to come: to the people in the industries he changed. To his hundreds of millions of customers. And to the billions of people touched more indirectly by the greater changes that Steve Jobs brought about, even if they’re unaware of it.

In 2005, Steve Jobs gave the commencement address to the graduating students at Stanford. He told them the secret that defined him in every action, every decision, every creation of his tragically unfinished life:

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Original Page: http://pogue.blogs.nytimes.com/2011/10/06/steve-jobs-imitated-never-duplicated/

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Where Are the Jobs? Afraid to face the impossible ...

Where Are the Jobs?

by DAVID BROOKS, nytimes.com
October 6th 2011

Let’s imagine that someone from the year 1970 miraculously traveled forward in time to today. You could show her one of the iPhones that Steve Jobs helped create, and she’d be thunderstruck. People back then imagined wireless communication (Dick Tracy, Star Trek), but they never imagined you could funnel an entire world’s worth of information through a pocket-sized device.

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The time traveler would be vibrating with excitement. She’d want to know what other technological marvels had been invented in the past 41 years. She’d ask about space colonies on Mars, flying cars, superfast nuclear-powered airplanes, artificial organs. She’d want to know how doctors ended up curing cancer and senility.

You’d have to bring her down gently. We don’t have any of those things. Airplanes are pretty much the same now as they were then; so are cars, energy sources, appliances, houses and neighborhoods. A person born in 1900 began with horse-drawn buggies and died with men walking on the Moon, but the last few decades have seen nothing like that sort of technological advance.

Recently, a number of writers have grappled with this innovation slowdown. Michael Mandel wrote a BusinessWeek piece in 2009. Tyler Cowen wrote an influential book called “The Great Stagnation” in 2010. The science-Fiction writer Neal Stephenson has just published a piece called “Innovation Starvation” in World Policy Journal and Peter Thiel, who helped create PayPal and finance Facebook, had an essay called “The End of the Future” in National Review.

These writers concede that there has been incredible innovation in information technology. Robotics also seems to be humming along nicely, judging by how few workers are needed by manufacturing plants now. But the pace of change is slowing down in many other sectors.

As Thiel points out, we travel at the same speeds as we did a half-century ago, whether on the ground or in the air. We rely on the same basic energy sources. Warren Buffett made a $44 billion investment in 2009. It was in a railroad that carries coal.

The Green Revolution improved grain yields by 126 percent from 1950 to 1980, but yields have risen only by 47 percent in the decades since. The big pharmaceutical companies have very few blockbuster drugs in the pipeline. They are slashing their research departments.

If you buy the innovation stagnation thesis, three explanations seem most compelling. First, the double hump nature of the learning curve. When researchers are climbing the first hillside of any problem, they think they can see the top. But once they get there, they realize things are more complicated than they thought. They have to return to fundamentals and climb an even steeper hill ahead.

We have hit the trough phase in all sorts of problems — genetics, energy, research into cancer and Alzheimer’s. Breakthroughs will come, just not as soon as we thought.

Second, there has been a loss of utopian élan. If you go back and think about America’s big World’s Fairs or if you read about Bell Labs in its heyday or Silicon Valley in the 1980s or 1990s, you see people in the grip of utopian visions. They imagine absurdly perfect worlds. They feel as though they have the power to begin the world anew. These were delusions, but inspiring delusions.

This utopianism is almost nowhere to be found today. Stephenson and Thiel point out that science fiction is moribund; the new work is dystopian, not inspiring. Thiel argues that the environmentalist ethos has undermined the faith in gee-whiz technological wizardry. Legal institutions and the cable TV culture dampen enthusiasm by punishing failure so remorselessly. NASA’s early failures were seen as steps along the way to a glorious future. Deepwater Horizon’s failure demoralized the whole nation.

Third, there is no essential culture clash. Look at the Steve Jobs obituaries. Over the course of his life, he combined three asynchronous idea spaces — the counterculture of the 1960s, the culture of early computer geeks and the culture of corporate America. There was LSD, “The Whole Earth Catalogue” and spiritual exploration in India. There were also nerdy hours devoted to trying to build a box to make free phone calls.

The merger of these three idea networks set off a cascade of innovations, producing not only new products and management styles but also a new ideal personality — the corporate honcho in jeans and the long-sleeve black T-shirt. Formerly marginal people came together, competed fiercely and tried to resolve their own uncomfortable relationships with society.

The roots of great innovation are never just in the technology itself. They are always in the wider historical context. They require new ways of seeing. As Einstein put it, “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”

If you want to be the next Steve Jobs and end the innovation stagnation, maybe you should start in hip-hop.

Original Page: http://www.nytimes.com/2011/10/07/opinion/brooks-where-are-the-jobs.html

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Life lessons: Steve Jobs on Steve Jobs

Life lessons : Steve Jobs on Steve Jobs – Business 360

business.blogs.cnn.com | Oct 6th 2011

Editor’s note: On June 12, 2005, Steve Jobs gave a commencement speech at Stanford University that summed up his life lessons. In memoriam, Business 360 publishes the full text of that speech.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

Original Page: http://business.blogs.cnn.com/2011/10/06/life-lessons-steve-jobs-on-steve-jobs/

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Iconic quote from Steve Job: Stay Hungry, Stay Foolish

Jobs was famously wise, and the commencement address he delivered at Stanford University in 2005 remains an iconic text among his adherents.

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart," he told those assembled. "Stay hungry. Stay foolish."


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Steve Jobs, 1955-2011: Inventor And Artist

Steve Jobs, 1955-2011: Inventor And Artist

huffingtonpost.com | Oct 6th 2011

In an era in which accolades often seem devalued by overuse, Steve Jobs was that rare figure who really did leave an imprint as enormous as his outsized reputation. As much as anyone who lived during his years, he altered and updated the nature of many aspects of modern reality.

He was an icon in the technology world, an inspiration to countless startups, and an obsession for legions of competitors who grew used to being overtaken time and again by the next consumer electronics revolution unleashed by his company, Apple.

He goes down as one of the most prolific innovators in the history of business, one man at the center of myriad products whose release and emphatic consumer embrace serve as a handy way to divide the chapters of recent history -– from personal computer to iPod to iPhone to iPad.

Jobs died Wednesday at the age of 56, Apple announced, triggering a global outpouring of commentary about a life that was extraordinary by any measure. Though he shared little publicly about his personal life, his aura remains a force in the lives of millions of people around the world through the products that he pioneered and meticulously designed, earning a reputation as a sometimes intimidating taskmaster, yet also a source of fierce inspiration among the people he led.

His iDevices -- an inimitable blend of elegance, simplicity and technology -- nearly always managed to seem years ahead of their time. They not only revolutionized the way users connected with and consumed entertainment, art, and information, but also spawned new industries, from digitally downloaded music and television shows, to Web versions of magazines and mobile apps. His signature blend of persnickety attention to technology and design all at once helps explain how Jobs managed to be likened variously to Henry Ford and Thomas Edison, while also being celebrated as an artist.

His career did not unfold neatly. Jobs helped launch Apple in 1976, resigned from the company in 1985, and returned twelve years later to resuscitate the PC-maker from the brink of bankruptcy.

Fourteen years later, Jobs had grown Apple into the world’s most valuable technology company through his scrupulous attention to detail and his ability to, in his own words, marry technology with liberal arts and humanities to “make our hearts sing.”

Though Jobs' family said only that he "died peacefully today surrounded by his family," the former Apple CEO reportedly died of complications from pancreatic cancer, with which he was diagnosed in 2004 and continued to battle during his tenure as chief executive of Apple. Jobs remained CEO up until six weeks before his death.

"Apple has lost a visionary and creative genius, and the world has lost an amazing human being," the company said in a statement.

Few industrialists have ever commanded such a large and worshipful following. In the hours following the news of Jobs’ death, world leaders and titans of industry added tributes to a global chorus of praise.

President Barack Obama said Jobs was "among the greatest of American innovators -- brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it. "

"The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented," Obama declared in a statement.

"Thanks for showing that what you build can change the world," Facebook CEO Mark Zuckerberg wrote on Facebook.

"The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come," said Microsoft co-founder Bill Gates.

Around the web, Apple users shared their memories of Jobs and products he pioneered, recounting their first iMacs, marriage proposals issued via iPods, and ditching class to watch Jobs' keynotes. Fans left flowers, candles and signs reading "I love Steve" outside Apple stores in cities across the country.

Jobs' story has been told many times by many tellers, and retains hallmarks of a classic mystical journey: the unusual circumstances of his birth, his days of monastic contemplation, a startling rise to power and acclaim followed by a wrenching departure from the fold, setting up the triumphant return, and an untimely death.

EARLY DAYS

Born in San Francisco in 1955, he was adopted by Paul and Clara Jobs, and grew up in the California milieu that Joan Didion would liken to Bethlehem. He grew his hair long, bummed meals from a Hare Krishna temple, and took Timothy Leary's advice literally, dropping out of Reed College, a liberal arts school in Portland, Ore., after only a semester. (Years later, he would say he quit school to avoid draining his parents’ savings.) He journeyed to India in search of nirvana, hallucinated, and came back a bald-headed Buddhist.

The Buddha preached a message of simplicity, and Jobs carried that message to the kingdom of the geek. "He just wanted to get that technical stuff out of the way," said Steve Wozniak, who co-founded Apple with Jobs. "Look at the Macintosh. All of a sudden, instead of typing a command, you just reach up with your pointer and drag it somewhere. You didn't have to learn a lot of stuff. You didn't have to have a big manual. He stuck to that philosophy in every product."

It was a monk's philosophy, maybe, but it earned him the riches of a Midas. The earliest Apple models were blockbusters. Yet the Macintosh, while profitable, didn't quite perform up to expectations. Soon Jobs was pushed out the door.

"They ran him out," said Jeff Gamet, managing editor of The Mac Observer. "Jobs flew a pirate flag over the Mac development building. He had this kind of renegade idea about how the company needed to run and what they needed to be doing with the hardware, and the executives and board of directors was looking at the company as, well, 'We have shareholders and obligations to the shareholder and we have to look at the profit margins all the time.' They didn't think they should be spending as much money as they were."

Wozniak remembered his friend's departure slightly differently: "I felt it was a little disloyal to Apple,” he said. "He still had the freedom to stay at Apple and work on products. But he wanted to do other things. He left because he felt that in his heart he was meant to build great computers."

Jobs attempted to do that by starting a new company, NeXT, in 1985. And although it may be the rare MacBook user who can recall the NeXT machines in any detail, that company proved to be the staging ground for many of Apple's later successes. It was at NeXT that Jobs developed the operating system that would evolve into Apple's OS X.

According to Gamet, the accessibility and elegance of the system held great appeal for Apple, which had floundered in Jobs' absence.

"I think it's safe to say that Apple's position at the time was dire," Gamet said. "They were losing money, they had a very convoluted product line-up, and they were charging too much for the Macs that they were selling at the time, and they were also suffering from public image problems.

"Every week a new rumor was coming out about who was going to buy Apple. Sometimes it was Disney, sometimes it was an oil company, and of course the week I heard the rumor that Dunkin' Donuts was going to buy Apple -- which of course was a totally bogus rumor, but people really believed it -- I thought, yeah, this company's really in trouble."

HIS RETURN

Apple bought NeXT in 1997, Jobs took a consultant job with his old company and by the dawn of the next millennium, he was the permanent CEO. And it was at this point that the company embarked on the run of technological and commercial breakthroughs that yielded the iPod, iPhone and iPad.

"Steve Jobs is important to us because the gifts he gave mankind are innumerable. He gave us the gifts of elegance, of clarity, of drive," wrote TechCrunch's John Biggs in a reflection on Jobs' contributions. "He gave us computers that spawned industries, phones that paid millions of salaries. He made it so I can Facetime from the road with my children before they go to bed and not have to worry about connection issues, downloads, fiddling. The stuff he made just works."

Yet for someone steeped in Buddhist teachings, Jobs' management style wasn't exactly placid. "Everybody’s got a Steve-Jobs-scream-to-my-face story," said Leander Kahney, author of the blog cultofmac.com. "Nose-to-nose, spittle coming out of his mouth."

All Things D’s Walt Mossberg, who developed a close relationship with Jobs, notes that the Apple co-founder "certainly had a nasty, mercurial side to him," but said "the dominant tone he struck was optimism and certainty, both for Apple and for the digital revolution as a whole." Mossberg recalls 90-minute phone conversations he had with Jobs in 1997 on the weekends, discussions that "revealed ... the stunning breadth of the man."

Jobs was also highly regarded for his vision and ability to see years into the future, and also for his exacting attention to detail. Google executive Vic Gundotra shed light on Jobs’ exacting nature in an anecdote he shared on his Google+ profile in August, following Jobs’ resignation. Gundotra described an urgent phone call he received from Jobs:

"So Vic, we have an urgent issue, one that I need addressed right away. I've already assigned someone from my team to help you, and I hope you can fix this tomorrow" said Steve.

"I've been looking at the Google logo on the iPhone and I'm not happy with the icon. The second O in Google doesn't have the right yellow gradient. It's just wrong and I'm going to have Greg fix it tomorrow. Is that okay with you?"

Of course this was okay with me. A few minutes later on that Sunday I received an email from Steve with the subject "Icon Ambulance". The email directed me to work with Greg Christie to fix the icon.

Jobs was famously wise, and the commencement address he delivered at Stanford University in 2005 remains an iconic text among his adherents.

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart," he told those assembled. "Stay hungry. Stay foolish."


Original Page: http://www.huffingtonpost.com/2011/10/06/steve-jobs-obituary_n_997492.html

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Walid.

Iblis: Chamberlain of illa 'llah in Tamhidat of 'Ain Al-Qudat

The science of opposites, which plays such a central role in Al-Hallaj's vision of Iblis, undergoes amplification and refinement at the hands of another Sufi martyr, 'Ain Al-Qudat Al-Hamadani, who was put to death at Hamadan in the year 525 A.H./1131 C.E. At the heart of 'Ain Al-Qudat's perception of Iblis and his role in the spiritual life lies a paradox. It is the insight that God's condemnation and distancing of Iblis because of his refusal to bow have earned Iblis cosmic stature and proximity to the Divine Presence. The images employed by 'Ain al-Qudat to express this paradoxical intimacy of cosmic opposites - God and Satan - are unique and multifaceted.

'Ain Al-Qudat pinpoints the tension of cosmic opposites within the Muslim profession of faith itself, the la ilaha illa 'llah (There is no god but God!). The realm of "la illah" (there is no god) is the realm of falsehood and negation, the realm of all that seduces the soul of the mystic away from God. Truth and security are discovered only within the circle of "illa 'llah" (but God), after "la ilah" has been traversed and left behind once and for all.

Tamhidat: "La" is the circle of negation. One must place his first step within this circle, but he should not stop here nor dwell here. For if the traveller halts at this station or finds tranquility here, he becomes an associationist, a wearer of the "zunnar". O what a tale there is about "la ilah"! You find that every hundred thousand traveling seekers of "illa 'llah" have set foot in the circle of "la" of negation, in their ardent desire for the jewel of "illa 'llah". But if they take as their goal the inferior desert of God, the guardian of the Divine Presence of "illa 'llah" confounds and perplexes them.

Who is the guardian and chamberlain of the Divine Presence of "illa 'llah"? None other than Iblis. He has earned this position of honor because of his unfailing obedience to God and his jealous protection of the experience of intimacy with the Beloved. In addition, he is, as 'Ain Al-Qudat describes, the best qualified and most adept at testing mankind  in order to separate those who truly worthy of access to the divine Presence from those whose dedication and fidelity are but superficial and easily snatched away. These latter souls find themselves trapped within the circle of "la" where they continue they worship their nafs and carnal desires rather than God.

Without Iblis' permission, therefore, no one can attain to God. Moreover God has definite need for Iblis in this role of doorkeeper, for, if the king has no chamberlain, everyone, indiscriminately, would have access to the royal presence regardless of individual merit. Of what value would intimacy with the lord be if it were open to the deceitful as well as the tested lover.

By distinguishing between the pretenders and the sincere, Iblis is performing the essential function of preserving the Divine Presence from desecration while at the same time acting as a principal agent in the unfolding of God's plan for humankind. In this role as agent of the divine will, Iblis is linked by 'Ain Al-Qudat with Muhammad because both are the chief preachers on the Path of God, the difference being that Muhammad's preaching invites men and women to submit to the divine will while Iblis draws mankind away from God. However, Iblis, like Muhammad, is but an obedient instrument in the hands of the Almighty. 

Tamhidat: Iblis was retained to watch over the door of the presence of the Almighty and was told, "You are My lover. Be jealous about My threshold and keep strangers out of My Presence."

'Ain Al-Qudat employed the imagery of light to express more dramatically both the intimate relationship between Iblis and Muhammad and the radical tension between them. Whereas the light of Muhammad is the blinding brightness of the sun of Truth and the pure light of gnosis which springs from the eternal East, Iblis is the black light of the moon which springs from the eternal West. The image of the black light is also closely entwined with Iblis role as chamberlain of the Divine Presence; the Divine Presence is the actual source of Divine Light, and it can only be attained by passing through its opposite, the black light of Iblis. 

The light of Iblis became black because God cursed him and bestowed the title of Kafir, unbeliever, upon him for all eternity. Yet this curse is paradoxically described as the chamberlain 's robe of honor, for it is the mark of Iblis perfect obedience and his willing embrace of the role of divine instrument. Likewise the sword of this black light who reigns  over the domain of "la" and jealously guards "illa 'llah" from intruders, is the sword of God's own divine power: "By Your Power, I will surely seduce them all !" (Quran 38:82).

'Ain Al-Qudat takes pains to emphasize that both Muhammad and Iblis spring from God and reflect concrete attributes of the Divine, mercy and anger. Only in the unknowable essence of the Absolute is the tension between these two opposites resolved; on the experiential plane of lived reality these attributes are in conflict, although they do depend upon each other in one important respect: it is only through one that the other can be known and experienced.

Tamhidat: But have you ever realized that God has two names ? One is "The Compassionate, The Merciful" and the other "The Omnipotent, The Imperious". From the attribute of overpowering might He brought Iblis into being, and from the attribute of mercy, Muhammad. Thereupon, the attribute of mercy became Ahmad's food, and the attribute of might and anger, the food of Iblis.

The essences of both Muhammad and Iblis are, therefore, grounded in the divine essence, even though they express two conflicting and opposite poles of spiritual reality. This should not be seen as a contradiction, 'Ain Al-Qudat cautions, for just as water is the cause of life and growth for fish, and the cause of death to other beings, so the light of God is the catalyst for enlightenment and truth in the essence of Muhammad and the catalyst for darkness and straying in Iblis. both are responses to the creative will of God, and neither Iblis nor Muhammad can claim for himself the power to lead aright or the power to lead astray, because both salvation and condemnation are brought to completion through the power of God's will.